HARRY GROOME
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Founder · Product development · Brand building

MELT

A product idea. A brand. A business built around it.

I created, tested, and launched MELT—THC-infused ice cubes sold liquid, ready to freeze or pour into a drink. I brought together product development, branding, packaging, manufacturing, distribution, and sales, reaching more than 40 Massachusetts dispensaries before expanding into hemp-derived online sales in more than 40 states. www.meltcubes.com

MELT homepage showing Original and Lemon packaging and the ten-cube tray